AI search
10 posts
2026-07-08Galway or Dublin? What every AI engine says when you ask
Ask any AI engine 'Galway or Dublin?' and you get the same it-depends split verdict — Dublin for careers, Galway for lifestyle. Here's why, and the GEO lesson underneath.
2026-07-08Marmite vs Vegemite: what the AI actually says — and why it never picks a side
Ask an AI to choose between Marmite and Vegemite and it won't. It hedges on 'personal preference', flubs the B12 facts, and strips out the whole ethics-and-ownership story.
2026-07-07Does your brand show up in AI answers? How GEO works for Swedish companies
Four in ten Swedes use AI tools. When they ask about your industry, are you named? How GEO works for the Swedish market.
2026-06-29What people are actually doing to game AI answer engines - and what it reveals
Seeded Reddit threads, prompt injection, llms.txt, schema spam - we sorted every circulating 'AI search hack' into what's durable and what's one policy update from collapse. The signal underneath is the same thing real SEO always rewarded.
2026-05-07Most brands are losing AI citations and don't even know it
Only 14% of marketers track AI citations - while AI answers reshuffle 70% of the time and brand lists almost never repeat. Why citation monitoring is now table stakes.
2026-04-23Stop optimising for keywords. Start optimising for sub-questions
Google's AI fans every query out into multiple sub-questions - and ~95% of them have no search volume at all. Keyword tools are structurally blind to how AI actually retrieves.
2026-04-02'Block all AI bots' is now actively costing you visibility
AI vendors split their crawlers into training vs search bots. Block everything and you keep your content out of ChatGPT search answers. Here's how to block the training bots by name and keep your search visibility.
2026-03-28You can rank #1 on Google and be invisible to AI
28.3% of ChatGPT's most-cited pages have zero Google organic visibility. Ranking and AI citation are diverging - here's the data, and what still gates AI inclusion.
2026-03-12AI sends less traffic, but it's worth far more
ChatGPT referrals converted at 15.9% vs 1.76% for Google organic in one B2B study; Adobe saw AI retail traffic convert 42% better. But the evidence conflicts - here's the honest picture.
2026-02-18Google says llms.txt does nothing for Search - here's what it's actually for
Google's June 2026 docs confirm Search ignores llms.txt, and adoption studies show near-zero citation effect. So why do Stripe, Vercel and Anthropic still ship it? The honest answer.