AI search
15 posts
2026-08-05Swedish is 0.61% of the training data
English is 45% of CulturaX and Swedish 0.61%. And 14 of 23 Swedish news sites block OpenAI's retrieval bot. How AI builds its picture of Sweden.
2026-07-26Swedish AI shopping traffic now converts better than Google
AI referral traffic to Swedish e-retailers grew 275% in a year, purchases 472%. Conversion beats Google. How to become the shop the AI recommends.
2026-07-26Aldi or Lidl? How AI Answers, and Who It Cites
Price: Aldi. Quality: Lidl. And neither website gets cited. July 2026 data on how ChatGPT, Perplexity and Google AI settle Germany's shopping question.
2026-07-26AI Overviews reach France: what the CTR data predicts
Google switched on AI Overviews and AI Mode in France on July 22, 2026. International CTR data already shows what the arrival does to clicks.
2026-07-26ChatGPT Picks the Hotel: 70% of Italy's Hotels Invisible
One in three Italian travellers plans trips with AI, yet 70% of Italy's hotels are invisible to AI assistants. What hoteliers, agriturismi and B&Bs do now.
2026-07-08Galway or Dublin? What every AI engine says when you ask
Ask any AI engine 'Galway or Dublin?' and you get the same it-depends verdict — Dublin for careers, Galway for lifestyle. Here's the GEO lesson underneath.
2026-07-08Marmite vs Vegemite: why the AI never picks a side
Ask an AI to choose between Marmite and Vegemite and it won't. It hedges, flubs the B12 facts, and strips out the ethics-and-ownership story.
2026-07-07AI visibility for Swedish companies: how GEO works
Four in ten Swedes use AI tools. When they ask about your industry, are you named? How GEO works for the Swedish market.
2026-06-29What people actually do to game AI answer engines
Seeded Reddit threads, prompt injection, llms.txt, schema spam — we sorted every 'AI search hack' into what's durable and what's about to collapse.
2026-05-07Most brands are losing AI citations and don't even know it
Only 14% of marketers track AI citations, while AI answers reshuffle 70% of the time. Why citation monitoring is now table stakes.
2026-04-23Stop optimising for keywords — optimise for sub-questions
Google's AI fans every query into sub-questions — and ~95% of them have no search volume. Keyword tools are blind to how AI actually retrieves.
2026-04-02'Block all AI bots' is now actively costing you visibility
AI vendors split crawlers into training vs search bots. Block everything and you vanish from ChatGPT search. How to block training bots and stay visible.
2026-03-28You can rank #1 on Google and be invisible to AI
28.3% of ChatGPT's most-cited pages have zero Google visibility. Ranking and AI citation are diverging — here's the data.
2026-03-12AI sends less traffic, but it's worth far more
ChatGPT referrals converted at 15.9% vs 1.76% for Google organic in one B2B study. But the evidence conflicts — here's the honest picture.
2026-02-18llms.txt does nothing for Google Search — so what's it for?
Google's docs confirm Search ignores llms.txt and adoption studies show near-zero effect. So why do Stripe, Vercel and Anthropic still ship it?
