Galway or Dublin? What every AI engine says when you ask
Ask any AI engine 'Galway or Dublin?' and you get the same it-depends verdict — Dublin for careers, Galway for lifestyle. Here's the GEO lesson underneath.
Read
8 July 2026Marmite vs Vegemite: why the AI never picks a side
Ask an AI to choose between Marmite and Vegemite and it won't. It hedges, flubs the B12 facts, and strips out the ethics-and-ownership story.
Read
7 July 2026AI visibility for Swedish companies: how GEO works
Four in ten Swedes use AI tools. When they ask about your industry, are you named? How GEO works for the Swedish market.
Read
1 July 2026Home insurance in Ireland: who the AI recommends
We ran ten Irish home insurers through mention scans to see who the AI recommends. Volume tracks brand size — but on warmth and buyer queries the board flips.
Read
29 June 2026What people actually do to game AI answer engines
Seeded Reddit threads, prompt injection, llms.txt, schema spam — we sorted every 'AI search hack' into what's durable and what's about to collapse.
Read
26 June 2026Mortgages in Ireland: who the AI recommends
We ran eight Irish mortgage lenders through mention scans and built an AI-visibility league table. The pillar banks own the volume — the warmth sits elsewhere.
Read
24 June 2026Barry's vs Lyons: asking the AI to settle the Irish tea war
Lyons outsells Barry's on the shelf — but does the AI know? We ran both tea brands through mention scans, a visibility report and a live tracker.
Read
24 June 2026Google killed FAQ rich results. Schema changed jobs.
Google dropped FAQ rich results in May 2026. 'Schema is dead' and 'schema matters more' are both wrong — its job is now making entities legible to AI.
Read
24 June 2026Revolut vs Monzo: who does the AI recommend?
Revolut wins the AI banking conversation on mentions and sentiment. We scanned both to find the one place Monzo's trust story still lands.
Read
19 June 2026Guinness vs Murphy's: what the LLMs actually say
Murphy's is the fastest-growing stout in Britain. We asked ChatGPT, Perplexity and Gemini whether they'd noticed — with a live tracker watching.
Read
21 May 2026The web went majority-machine — can AI read your site?
Bots passed humans in June 2026 at 57.5% of web traffic — and 69% of AI crawlers can't run JavaScript. Client-side rendering leaves AI a blank page.
Read
7 May 2026Most brands are losing AI citations and don't even know it
Only 14% of marketers track AI citations, while AI answers reshuffle 70% of the time. Why citation monitoring is now table stakes.
Read
23 April 2026Stop optimising for keywords — optimise for sub-questions
Google's AI fans every query into sub-questions — and ~95% of them have no search volume. Keyword tools are blind to how AI actually retrieves.
Read
2 April 2026'Block all AI bots' is now actively costing you visibility
AI vendors split crawlers into training vs search bots. Block everything and you vanish from ChatGPT search. How to block training bots and stay visible.
Read
28 March 2026You can rank #1 on Google and be invisible to AI
28.3% of ChatGPT's most-cited pages have zero Google visibility. Ranking and AI citation are diverging — here's the data.
Read
12 March 2026AI sends less traffic, but it's worth far more
ChatGPT referrals converted at 15.9% vs 1.76% for Google organic in one B2B study. But the evidence conflicts — here's the honest picture.
Read
18 February 2026llms.txt does nothing for Google Search — so what's it for?
Google's docs confirm Search ignores llms.txt and adoption studies show near-zero effect. So why do Stripe, Vercel and Anthropic still ship it?
Read