Scans
Ten scans. One picture of what AI says about you.
The eight audits, plus Product Strategy and Content Tool, all run against one study: your brand, your site, and the competitors the engines keep naming beside you. Because they share that study, the findings stack rather than compete - the gap one scan opens is usually the thing the next one explains.
Run a free visibility scan See what a plan includesYour first visibility scan is free. No card.
Three kinds of scan
Every scan answers one of three questions, and they read best in that order. What are the engines saying about you? What can they actually see when they come looking? And of everything that turned up, what is worth changing first?
- Visibility - who the engines recommend when someone asks for what you sell
- PR & Brand - how your brand is described, cited and framed by name
- Fan-out - the sub-queries an engine runs behind one question, and the sources it reads
- Competitors - the rival set taken from the answers themselves, with share of voice
- Site Pulse - reachability, metadata, content and rendering, page by page
- AI Vision - bot access, structured data and entity authority, scored
- Reputation Audit - the Google Business Profile, Trustpilot and TripAdvisor signals engines quote
The eighth audit, Schema Audit, reads the same way but belongs to the Schema tools package, next door.
- Product Strategy - your positioning beside your rivals, every claim cited to its page
- Content Tool - one page scored against what wins citations, with anchored patches
Which one do you need?
- I do not know whether AI engines mention us at all
- Run Visibility first. It asks the questions your customers actually type, across every major engine, and records who gets recommended by name. That is the one measurement the other nine are read against, and it is free to try without a card.
- They do mention us, but the description is wrong
- PR & Brand shows you what is being said and which sources it is drawn from. Product Strategy then shows where the wrong story comes from: your own positioning, priced and phrased beside your rivals, with every claim traced to the page it was read on.
- Our pages never seem to get read
- Start with Site Pulse for whether a crawler can reach and parse the page at all, then AI Vision for bot access and entity signals. If the markup itself is the suspect, Schema Audit in the Schema tools package grades it.
- I have the findings. I need to know what to fix first
- Pick the page that matters most and run Content Tool on it. It scores that one page against what wins AI citations and hands back before and after patches anchored to real published sources.
How they work together
- Scan. Pick a study and run whichever scan matches the question you have. Every result lands against that study, so nothing has to be re-entered.
- Compare against competitors. The rival set is taken from the AI answers themselves rather than from a list you typed, so you find out who you are really being measured against.
- Fix. Product Strategy shows where your own positioning tells the wrong story. Content Tool works a single page down to the sentence.
- Re-scan on a schedule. A scan is a reading, not a verdict. Put the ones that matter on a schedule and you get a trend line instead of an anecdote.
What a scan costs, and how long it takes
Scans are paid for in credits, not per tool, so a plan is not a list of products you did or did not buy. Credits are spent on the work a scan actually does: the engine queries it runs and the pages it fetches. A broad visibility scan across five engines costs more than a narrow one on two, and a crawl of a 2,000 page site costs more than a crawl of 30. Cached responses are not charged twice. Plans carry 500, 2,500 or 20,000 credits a month and unused credits roll over for up to three months - the numbers are on the pricing page.
Nothing here is instant, because nothing here is a lookup. A scan queues, runs against live engines or a live crawl, and tells you on its own page when the result is ready. Your first visibility scan is free through onboarding, so you can see the shape of the output before you spend anything.
Scans and Google Search Console measure different things
Search Console reports what happened inside Google's index on your own property: impressions, clicks and the queries that led to them. It is the record of traffic you already received. A scan asks an AI engine a question and writes down the answer, and that conversation never touches your site, so no amount of reading Search Console will tell you whether ChatGPT named you. The two are complementary rather than competing. For the other half of the picture - which AI crawlers are actually reaching your pages and what they took away - the AI Traffic view in Your site is where that lives.
Common questions
Start with the question you actually have
If you do not know where you stand, scan for it. If you know you are invisible, find out what the crawler could not read. If you know what is wrong, fix the page.
Run a free visibility scanScan dashboard
Everything one study has measured: its AI visibility score, the templates you pinned, and the competitors waiting on a decision.