Frequently asked questions

Seven answer surfaces, drawn from four independent retrieval systems. Google (traditional search), ChatGPT (OpenAI), Perplexity, Google Gemini, Google AI Mode, Claude, and DeepSeek. Google organic, ChatGPT, Claude and DeepSeek all read the same Google result set we fetch - one is the ranking itself, the other three are models re-ranking it - so they show you how three models interpret one set of sources, not three separate opinions about the web. Google AI Mode is Google's own retrieval, Perplexity answers from its own index, and Gemini answers from a third, independent web index. Those are where genuine disagreement shows up, and your reports label which surface draws on which.

Eight. Visibility tracks where you appear across the seven answer surfaces. PR & Brand watches how they talk about you. Active Competitors benchmarks your share of voice against the rivals the answers name. Fan-out captures the sub-queries an engine runs behind one question. Site Pulse checks reachability, metadata, content and rendering page by page. Schema Audit measures JSON-LD coverage and quality. AI Vision scores AI-readiness across bot access, structured data and entity authority. Reputation Audit reads your Google Business Profile, Trustpilot and TripAdvisor signals. Visibility, PR & Brand, Site Pulse and Schema Audit run on Free, with 500 credits a month on one domain and a quick weekly suite on us. Standard is EUR 79/month for one domain and 2,500 credits, with six audits weekly including Reputation and AI Vision. Ultimate starts at EUR 749/month, scoped per deployment, and covers a full Fan-out Audit. Agencies can talk to us about an agency account.

Brand mention scans search the web for references to your brand, products, and competitors. We use AI to classify each mention by sentiment, relevance, and reach, then roll the results into an executive summary of what changed and where.

Active Competitors reads them out of the AI answers themselves rather than from a keyword list, so the set is whoever the engines actually name alongside you. Each one arrives as a candidate and is benchmarked only once you accept it. Tracked rivals get share of voice with confidence intervals, so you can tell a real gap from sampling noise.

Both. Site Pulse, Schema Audit, AI Vision and Reputation Audit all read your own property - whether pages are reachable, whether they carry usable JSON-LD, whether AI crawlers are allowed in, and what your review profiles say. AI Traffic then attributes the visits you get back to the engine that sent them.

The Content Tool takes one page, scores it against what earns AI citations, finds real published sources to cite, and returns anchored before/after patches you can paste in. Product Strategy sets your positioning, pricing, tone of voice and target customer beside your featured rivals', with every claim cited to the page it came from.

A study is a brand, its site, and everything Baseline has learned about it. Audits, competitors and saved queries all attach to a study, so results accumulate over time instead of arriving as one-off exports. You can keep several, and a study can be scoped to one part of the business so every audit inside it narrows to that.

Yes. There is a REST API, and an MCP server exposing 58 tools to AI clients such as Claude or Cursor - so an assistant can list your studies, run an audit and read the result back without you opening the site.

Yes. The free plan includes 1 domain, visibility reports across Google organic, ChatGPT, and Google AI Mode, a quick weekly Visibility, PR & Brand, Site Pulse and Schema run on us with a Monday email digest, and 500 credits topped up every month - no credit card required. Paid plans start at €79/month, and your first subscription begins with a 7-day free trial.

Yes, on Standard, for your first subscription. A card is needed to start it and nothing is charged until day 8; the plan's full monthly credits arrive on day one. If you have subscribed before, billing starts the day you subscribe. Ultimate is scoped with us directly rather than trialled. See plans and pricing.