Frequently Asked Questions

What is GEO?
Generative Engine Optimisation (GEO) is the practice of optimising your online presence so that AI platforms like ChatGPT, Perplexity, Gemini, Google AI Mode, Claude, and DeepSeek recommend, cite, or reference your brand. As users shift from traditional search to AI-powered answers, GEO ensures your business stays visible.
What search engines and AI platforms do you track?
We track seven engines: Google (traditional search), ChatGPT (OpenAI), Perplexity, Google Gemini, Google AI Mode, Claude, and DeepSeek. Each engine is queried independently and results are compared side by side in your visibility reports.
How are visibility scores calculated?
Visibility scores reflect how prominently your site appears across all tracked engines for your keyword set. We factor in position, citation frequency, and sentiment across AI-generated responses. Higher scores mean you're more likely to be recommended.
What are brand mention scans?
Brand mention scans search the web for references to your brand, products, and competitors. We use AI to classify each mention by sentiment, relevance, and reach, then synthesize the results into an executive summary with actionable recommendations.
How do I upgrade or downgrade my subscription?
Visit your Account page to manage your subscription. Plan changes are prorated: upgrades take effect immediately, and if you downgrade the unused portion of your current plan is credited back. If you need help, contact us.
Is there a free tier?
Yes. The free plan includes 1 domain, visibility reports across Google organic, Gemini, and Google AI Mode, a weekly email digest, and 10,000 credits per month — no credit card required. Paid plans start at €29/month with a 7-day free trial.
Is there a free trial?
Yes. Our Starter and Power plans both come with a 7-day free trial — no charge until the trial ends. See plans and pricing.
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