Frequently Asked Questions

We track seven engines: Google (traditional search), ChatGPT (OpenAI), Perplexity, Google Gemini, Google AI Mode, Claude, and DeepSeek. Each engine is queried independently and results are compared side by side in your visibility reports.

Eight. Visibility tracks where you appear across the seven engines. PR & Brand watches how they talk about you. Active Competitors benchmarks your share of voice against the rivals the answers name. Fan-out captures the sub-queries an engine runs behind one question. Site Pulse checks reachability, metadata, content and rendering page by page. Schema Audit measures JSON-LD coverage and quality. AI Vision scores AI-readiness across bot access, structured data and entity authority. Reputation Audit reads your Google Business Profile, Trustpilot and TripAdvisor signals. Visibility is the only one a free plan can run - the other seven need a paid plan.

Visibility scores reflect how prominently your site appears across all tracked engines for your keyword set. We factor in position, citation frequency, and sentiment across AI-generated responses. Higher scores mean you're more likely to be recommended.

Brand mention scans search the web for references to your brand, products, and competitors. We use AI to classify each mention by sentiment, relevance, and reach, then roll the results into an executive summary of what changed and where.

Active Competitors reads them out of the AI answers themselves rather than from a keyword list, so the set is whoever the engines actually name alongside you. Each one arrives as a candidate and is benchmarked only once you accept it. Tracked rivals get share of voice with confidence intervals, so you can tell a real gap from sampling noise.

Both. Site Pulse, Schema Audit, AI Vision and Reputation Audit all read your own property - whether pages are reachable, whether they carry usable JSON-LD, whether AI crawlers are allowed in, and what your review profiles say. AI Traffic then attributes the visits you get back to the engine that sent them.

The Content Tool takes one page, scores it against what earns AI citations, finds real published sources to cite, and returns anchored before/after patches you can paste in. Product Strategy sets your positioning, pricing, tone of voice and target customer beside your featured rivals', with every claim cited to the page it came from.

A study is a brand, its site, and everything Baseline has learned about it. Audits, competitors and saved queries all attach to a study, so results accumulate over time instead of arriving as one-off exports. You can keep several, and a study can be scoped to one part of the business so every audit inside it narrows to that.

Rolling Schema keeps your pages' JSON-LD regenerating as the pages change, instead of you rebuilding it by hand. It is available on every plan: the free tier covers 5 pages per domain, paid plans 100.

Yes. There is a REST API, and an MCP server exposing 38 tools to AI clients such as Claude or Cursor - so an assistant can list your studies, run an audit and read the result back without you opening the site.

Visit your Account page to manage your subscription. Plan changes are prorated: upgrades take effect immediately, and if you downgrade the unused portion of your current plan is credited back. If you need help, contact us.

Yes. The free plan includes 1 domain, visibility reports across Google organic, Gemini, and Google AI Mode, a weekly email digest, and 800 credits topped up every month - no credit card required. Paid plans start at €29/month with a 7-day free trial.

Yes. Our Starter and Power plans both come with a 7-day free trial - no charge until the trial ends. See plans and pricing.