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Tools

Free tools. A free account is the most any of them asks.

Six small tools that answer one question each: where you rank in Google, what the AI engines say when somebody asks about you, which bots are reading your site, who links to you, and what your pages look like to a machine.

Generate schema free Test a search phrase

The generator needs no account. The rest need a free one, never a card.

What each one asks of you

Every tool here is free to use. What separates them is how far you have to go before you can run one: nothing at all, a free account, or a free account plus some of the credits that account already carries.

Free
No account
One tool asks nothing of you. Give it a domain and it gives you markup back.
The tool
  • Schema Generator - discovers your pages from your sitemap
  • Reads each page and picks the type from its own content
  • 20 or more schema.org types, from Article to JobPosting
  • Copy-paste JSON-LD script tags, nothing to fill in
Where it lives
  • It belongs to Schema tools, beside the audit and Rolling Schema. It is listed here because it is the one you can use first.
Generate schema free
Sign in
Free account
Two tools that want a login and nothing more. They read public pages and files you already have, so there is nothing to buy.
The tools
  • LLMS.txt - writes the index that tells models how your site is laid out
  • AI crawlers - paste a slice of your access log and see which bots read what
  • Add your domain and AI crawlers checks the live robots.txt against what the bots actually did
  • Your log is parsed in memory and never stored, up to 10 MB a go
What it costs
  • Nothing. No credits, no card.
Write an llms.txt
Credits
Free account plus credits
Three tools that buy or generate data on your behalf, so a run draws on the allowance your account already has.
The tools
  • Rankings - your live Google positions, keyword difficulty and paid-search cost
  • Analysis - one phrase put to five engines at the same time
  • Backlinks - the bought whole-web census, and the links our crawler read itself
What it costs
  • 500 credits a month on the free plan, topped up monthly
  • Analysis charges per engine, per run - tick fewer engines, spend less
  • Backlinks states the exact cost before you click, then caches it
Test a search phrase

Which one do you need?

I need valid schema on this page today
Use the Schema Generator. Give it your domain, it finds your pages, reads each one and writes the JSON-LD for you to paste in. No account, no card, no form to fill in field by field. It belongs to the Schema tools package rather than this one, but it is the only tool on the site you can run before you have decided anything.
I want to know what the engines say when somebody asks about us
Run Analysis. One phrase goes to ChatGPT, Google, Perplexity, Gemini and Google AI Mode at once, and you get each answer back with the sources it cited and whether your site was anywhere in it. They rarely agree, which is the point of running all five.
I want to see which AI bots are actually reading my site
Paste a slice of your access log into AI crawlers. Your JavaScript tracker only sees humans arriving from AI; the server log sees the bots themselves. Add your domain and it fetches your robots.txt live, so you can tell which crawlers respected it and which did not. If you would rather tell the models where to look in the first place, LLMS.txt writes that index.
I want the classic picture: where we rank, and who links to us
Rankings pulls the keywords your domain genuinely places for in Google right now, with the difficulty of each and what those clicks cost in paid search. Backlinks shows two separate layers: the whole-web census we buy, and the links our own crawler read, with anchor text and where on the page each one sat. The two layers count different things, so never add them together.

How to work through them

  1. Start with the generator. It wants a domain and nothing else, so you can see what we do before you hand over an email address.
  2. Create a free account. That opens the other five and carries 500 credits a month, topped back up to 500 at the start of each month.
  3. Point them all at one study. Rankings, Analysis and Backlinks attach to the same study, so the Google picture, the AI picture and the link picture sit beside each other instead of in four browser tabs.

What credits are, and what spends them

Credits meter the things we have to buy or generate for you: a query run against an AI engine, a backlink profile bought from a commercial index, a page of schema written by a model. Reading a result you already paid for costs nothing, because it is cached. The free plan carries 500 credits a month: the balance is topped back up to 500 at the start of each month, so unused credits do not stack. Paid plans roll unused credits over, up to three months' worth. LLMS.txt and AI crawlers spend none at all - one writes a text file from your own public pages, the other parses a log you paste in yourself. Pricing has the allowances on the paid plans.

Common questions

Yes. The Schema Generator needs no account at all. The other five need a free account and no card, and three of them draw on the 500 credits a month that free account already carries. None of it is a trial that expires.
Five of the six: Rankings, Analysis, LLMS.txt, Backlinks and AI crawlers. Only the Schema Generator runs for a visitor who has not signed in. Creating the account is free, takes no card, and is what the credit allowance attaches to.
Rankings, Analysis and Backlinks, because each one buys or generates data rather than just reading your public pages. Analysis charges per engine per run, so a five-engine run costs five times a one-engine run. Backlinks states the exact cost before you click and then caches what it bought, so re-opening the page is free. LLMS.txt and AI crawlers spend nothing.
No. All six work from the outside - you give them a domain, a search phrase, or a slice of your access log. Installing our tracker or the WordPress plugin unlocks a different package, the live traffic and analytics on Your site, but nothing on this page is waiting for it.
Rankings is classic Google organic: the keywords your domain already places for, how hard each is, and what those clicks cost in paid search. Analysis is the AI side: one phrase put to five engines at once, with the answer each gave and whether you were in it. Ranking well in Google does not mean the AI engines are repeating you, which is the whole reason both tools exist.
Because it is the most-used free thing we make, and people arrive looking for it rather than for a package. It belongs to Schema tools, where it sits between the audit that finds your gaps and Rolling Schema that keeps the fixes from going stale. The sidebar lists it once, under Schema tools.

Start with the one that asks for nothing

The Schema Generator takes a domain and hands back markup. If you like what it does, a free account opens the other five.

Generate schema free
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