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The study you are working in, what it has measured, and every tool that can measure more.
New study
Narrows every audit and competitor discovery in this study to one part of the business.
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Pick a study above, or create one to give your audits something to point at.
Study details
Narrows every audit and competitor discovery in this study to one part of the business.
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Your site
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Your site
About your site
The package that needs an install: connect your site once, then watch what reaches it and keep its markup correct.
Site dashboard
What is connected, how much of it carries schema, and which AI crawlers are reading it.
Integrations
Connect your site once for AI bot tracking, AI traffic and schema injection.
AI Traffic
First-party analytics with answer-engine attribution: which visits came from ChatGPT, Perplexity or Gemini.
Google
Search Console and GA4 beside what AI does on the same site.
Analytics
Usage across reports, scans and backlinks, with per-engine query performance.
Sources
Every domain the engines cite when they answer your tracked questions.
Rolling Metadata
Keeps your own page titles and meta descriptions factually true, and writes one only where you have none.
Scans
Scan dashboard
Every scan you have run on one study: the AI visibility score, your pinned templates and the competitors waiting on a decision.
Supergraph
Every stream we hold for one study on one time axis, with what happened along the way.
Visibility
Track your AI search rankings across Google, ChatGPT, Perplexity, Gemini, and Google AI Mode in one place.
PR & Brand
Track how often your brand is mentioned, in what context and with what sentiment, across Google's search index.
Site Pulse
Health checks across reachability, metadata, content, and rendering for every page on your site.
Reputation Audit
Audit your Google Business Profile, Trustpilot, and TripAdvisor reputation signals.
Competitors
Find the rivals AI answers name alongside you, then measure your share of voice against them.
AI Vision
What multimodal models see on your pages, scored across bot access, markup and entity authority.
Fan-out
Capture the sub-queries AI engines run behind a single question, and the sources they cite back.
Product Strategy
Your brand and its featured rivals side by side: positioning, pricing, tone and target customer.
Content Tool
Score one page against what actually wins AI citations, then rewrite it with real sources attached.
Agent readiness
Send real browser agents through the key tasks on your site and grade what they can and should do.
Schema tools
Overview
Three schema tools, one workflow: grade the structured data you already have, generate valid JSON-LD, and keep it accurate as your site changes.
Schema Audit
Check the JSON-LD entity coverage and structured-data quality across your whole site.
Schema Generator
Paste a URL, get valid JSON-LD for 20+ schema.org types.
Rolling Schema
Recurring schema generation across every page on your connected domains.
Tools
Overview
Six free tools: Google rankings, keyword testing across the AI engines, llms.txt, backlinks, AI crawler logs and a schema generator. No card needed.
Rankings
See what keywords you rank for in Google today - position, keyword difficulty, and what those clicks cost in paid search.
Analysis
Test your main keywords in ChatGPT: position, sentiment, and what the models say about you.
LLMS.txt
Generate an llms.txt index so models can find their way around your site.
Backlinks
Two views of your link profile: the bought whole-web census, and the links our own crawler read.
AI crawlers
Which AI bots crawl your site, how often, which pages - and whether they respect your robots.txt.
Learn
Overview
The reference behind our numbers: a sourced wiki, the AI bot encyclopedia, the blog, an honest tool list, and answers. Free to read, no account.
Wiki
A sourced reference on AI search and SEO in 2026: concepts, engines, bots and the numbers behind them.
The Baseline
Updates, guides, and thoughts on structured data and AI
Resources
Every GEO and SEO tool we could verify, competitors included, with real prices and what each one actually does.
FAQ
FAQ on the Baseline Labs GEO platform - metrics, AI platform quirks, and how to manage your subscription.
About Us
Baseline Labs measures how AI search engines describe your business: eight scans across ChatGPT, Gemini, Perplexity and Google, plus tools to act on them.
Contact
Get in touch with the Baseline Labs team. Questions about GEO, AI visibility tracking, or your account - we're here to help.
AI bots
Every AI crawler, assistant fetcher, training scraper and browsing agent: operator, purpose, robots.txt behaviour and how to verify each one.
How we measure
How Baseline Labs samples, grades and discloses its measurements - the depth, breadth and fidelity of every number we publish.
