Tag
Structured data
5 posts
2026-09-08AI shopping assistants sell. Your feed decides if you're in
AI-referred shoppers convert far better, but the channel is tiny and every programme runs on merchant feeds. What Google, OpenAI and Shopify actually read.
2026-08-28What actually gets you cited in AI answers
We read the GEO studies. Quotations beat schema, llms.txt does nothing, and AI-written pages get cited fine. Ranked by how good the evidence really is.
2026-08-03Shelbourne 82/100: what a good AI audit looks like
We ran an AI Vision scan on The Shelbourne's website. It scored 82 out of 100 with zero failures, and the ceiling it hit is not in the score.
2026-08-02Barry's Tea scored 33.55/100 for structured data
Baseline crawled 50 pages of barrystea.ie and found zero schema.org markup on the site itself. Here is what that absence costs an iconic brand.
2026-06-24Google killed FAQ rich results. Schema changed jobs.
Google dropped FAQ rich results in May 2026. 'Schema is dead' and 'schema matters more' are both wrong - its job is now making entities legible to AI.
