AI visibility
7 posts
2026-07-30The state of GEO in 2026, and who Baseline Labs are
AI Overviews now appear in 43% of searches, up from 15% a year ago. What changed in AI search in 2026, what practitioners get wrong, and who we are.
2026-07-25Ryanair vs Aer Lingus: what the AI engines say
Ryanair dominates the news cycle, yet ryanair.com was cited in just 2 of 18 AI-search runs. We ran both Irish airlines through a Baseline scan.
2026-07-01Home insurance in Ireland: who the AI recommends
We ran ten Irish home insurers through mention scans to see who the AI recommends. Volume tracks brand size - but on warmth and buyer queries the board flips.
2026-06-26Mortgages in Ireland: who the AI recommends
We ran eight Irish mortgage lenders through mention scans and built an AI-visibility league table. The pillar banks own the volume - the warmth sits elsewhere.
2026-06-24Barry's vs Lyons: asking the AI to settle the Irish tea war
Lyons outsells Barry's on the shelf - but does the AI know? We ran both tea brands through mention scans, a visibility report and a live tracker.
2026-06-24Revolut vs Monzo: who does the AI recommend?
Revolut wins the AI banking conversation on mentions and sentiment. We scanned both to find the one place Monzo's trust story still lands.
2026-06-19Guinness vs Murphy's: what the LLMs actually say
Murphy's is the fastest-growing stout in Britain. We asked ChatGPT, Perplexity and Gemini whether they'd noticed - with a live tracker watching.
