Baseline Labs wiki / Mascot
George
Mascot in AI search and SEO
Stub
George is the knitted gnome who fronts Baseline Labs, turning up on report headers and blog art holding whatever prop the page happens to be about. He is the one page on this wiki allowed a sense of humour.
Where he appears
George is used as a spot illustration on marketing heroes, dashboard mastheads and blog thumbnails. House rules cap him at two appearances per page and keep him off working screens where he would compete with the data.
Last updated 2026-09-04. Written and maintained by Baseline Labs.
