Template details
Brand profile
Copied from the study profile when this template is saved. Customise to set them for this template only.
Saved with this template, not with the study.
Categories - optional
Every mention found is checked against each category by meaning, not keywords, and then you can filter and export by category. Use them to track PR impact: a report launch, a press release, a campaign.
Keywords are optional and do something different: the scan actively searches for each one alongside your brand name, so a specific report or campaign is found rather than stumbled on. Matching a mention to the category still happens by meaning.
Phrase mentions - optional
Searches for exact phrases alongside the scan, with no AI expansion. Useful for tracking specific reports, campaigns, or topics you want to jump into ("svea bank rapport", "GEO visibility tools").
Fresh questions each run find new mentions. They are not counted in your score.
Scan settings
Restricts the search itself: the scan only fetches coverage published inside this window. Use it to measure a specific launch or release.
Decides what the scan keeps. Leave it blank to keep every mention of the brand. Already have a boolean from another tool? Paste it in, it runs as written.
("Svea Bank" OR "Svea Ekonomi") AND ("Drivkraft: AI" OR ("Drivkraft" NEAR/2 "AI"))
What the syntax can do
AND both must appear. OR either will do.
NOT term or -term throws the mention away.
"quoted phrase" matches the words in that order.
Brackets group, so (a OR b) AND c reads the way it looks.
"a" NEAR/5 "b" keeps a mention only when the two sit within
five words of each other, which is how you say "about our AI product" rather than "mentions AI somewhere".
