Ireland
13 posts
2026-09-08The AI Act's chatbot rule is live. It may not be yours
Article 50 has applied since 2 August 2026, but it binds the provider of a chatbot, not everyone who embeds one. Work out which side you are on.
2026-09-0844% of Irish people plan holidays with AI
A loveholidays survey puts 44% of Irish adults on AI for trip planning. We asked the engines who they name back, and followed every citation.
2026-08-06Shelbourne 76/100: 4.5 stars, half the platforms
We audited The Shelbourne across ten review platforms. It scored 4.5 stars on the five where it was found - and two of those five are other hotels.
2026-08-0519 AI citations for Dublin hotels, from six domains
We asked Google and ChatGPT for the best hotel in Dublin and followed every citation. Nineteen of them, six domains, fourteen pointing at Google Maps.
2026-08-03Shelbourne 82/100: what a good AI audit looks like
We ran an AI Vision scan on The Shelbourne's website. It scored 82 out of 100 with zero failures, and the ceiling it hit is not in the score.
2026-08-02Barry's Tea scored 33.55/100 for structured data
Baseline crawled 50 pages of barrystea.ie and found zero schema.org markup on the site itself. Here is what that absence costs an iconic brand.
2026-08-01A five-star hotel, a 62/100 site: the Shelbourne audit
We pointed Site Pulse at theshelbourne.com. It has an llms.txt and welcomes every AI crawler, then tells them its author is called originate_admin.
2026-07-25Ryanair vs Aer Lingus: what the AI engines say
Ryanair dominates the news cycle, yet ryanair.com was cited in just 2 of 18 AI-search runs. We ran both Irish airlines through a Baseline scan.
2026-07-08Galway or Dublin? What every AI engine says when you ask
Ask any AI engine 'Galway or Dublin?' and you get the same it-depends verdict - Dublin for careers, Galway for lifestyle. Here's the GEO lesson underneath.
2026-07-01Home insurance in Ireland: who the AI recommends
We ran ten Irish home insurers through mention scans to see who the AI recommends. Volume tracks brand size - but on warmth and buyer queries the board flips.
2026-06-26Mortgages in Ireland: who the AI recommends
We ran eight Irish mortgage lenders through mention scans and built an AI-visibility league table. The pillar banks own the volume - the warmth sits elsewhere.
2026-06-24Barry's vs Lyons: asking the AI to settle the Irish tea war
Lyons outsells Barry's on the shelf - but does the AI know? We ran both tea brands through mention scans, a visibility report and a live tracker.
2026-06-19Guinness vs Murphy's: what the LLMs actually say
Murphy's is the fastest-growing stout in Britain. We asked ChatGPT, Perplexity and Gemini whether they'd noticed - with a live tracker watching.
