GEO
19 posts
2026-09-08The AI Act's chatbot rule is live. It may not be yours
Article 50 has applied since 2 August 2026, but it binds the provider of a chatbot, not everyone who embeds one. Work out which side you are on.
2026-09-08ChatGPT ads hit $1bn a year. They buy nothing in the answer
OpenAI's ad business passed a $1bn run rate in under 200 days. Four studies find the advertiser is almost never the brand the answer cites.
2026-09-08The EU just called ChatGPT a search engine
Brussels designated ChatGPT a Very Large Online Search Engine. On the Commission's own table it is now bigger than Bing. What that means for you.
2026-09-08Google's parasite-SEO penalty stops at the EEA border
From 30 August, a Google site reputation manual action no longer affects EEA results. What that changes if you compete with publisher directories.
2026-09-08Google must hand its European click data to rivals
Under the DMA, Google has to license anonymised European query and click data to rival engines. Agreements go out on 17 September. What it means for you.
2026-09-08Google gave every site an AI off switch. Don't use it.
Search Console now lets any site leave AI Overviews and AI Mode. The citation data says flipping it costs you clicks. Read the new report instead.
2026-08-29Read the fan-out. Write the answer. Win the citation.
AI engines run hidden sub-searches behind every question. See them, write to the gaps they expose, then measure the citations you gain.
2026-08-28What actually gets you cited in AI answers
We read the GEO studies. Quotations beat schema, llms.txt does nothing, and AI-written pages get cited fine. Ranked by how good the evidence really is.
2026-07-30The state of GEO in 2026, and who Baseline Labs are
AI Overviews now appear in 43% of searches, up from 15% a year ago. What changed in AI search in 2026, what practitioners get wrong, and who we are.
2026-07-26AI Overviews reach France: what the CTR data predicts
Google switched on AI Overviews and AI Mode in France on July 22, 2026. International CTR data already shows what the arrival does to clicks.
2026-07-26ChatGPT Picks the Hotel: 70% of Italy's Hotels Invisible
One in three Italian travellers plans trips with AI, yet 70% of Italy's hotels are invisible to AI assistants. What hoteliers, agriturismi and B&Bs do now.
2026-07-25The AI citation supply chain you don't own
A handful of sites you don't own - Reddit, Wikipedia, YouTube - decide whether AI answers mention you. New 2026 data maps who feeds each engine.
2026-07-25Google finally let you measure AI search
In June 2026 Google put AI search impressions in Search Console and let UK publishers opt out. Here is what changed and what to measure now.
2026-07-13Why AI recommends your competitor - and how to change it
Ask ChatGPT for the best option in your category and it names a shortlist you might not be on. Where that shortlist comes from and how to get onto it.
2026-07-08Galway or Dublin? What every AI engine says when you ask
Ask any AI engine 'Galway or Dublin?' and you get the same it-depends verdict - Dublin for careers, Galway for lifestyle. Here's the GEO lesson underneath.
2026-07-08Marmite vs Vegemite: why the AI never picks a side
Ask an AI to choose between Marmite and Vegemite and it won't. It hedges, flubs the B12 facts, and strips out the ethics-and-ownership story.
2026-07-07AI visibility for Swedish companies: how GEO works
Four in ten Swedes use AI tools. When they ask about your industry, are you named? How GEO works for the Swedish market.
2026-06-29What people actually do to game AI answer engines
Seeded Reddit threads, prompt injection, llms.txt, schema spam - we sorted every 'AI search hack' into what's durable and what's about to collapse.
2026-04-23Stop optimising for keywords - optimise for sub-questions
Google's AI fans every query into sub-questions - and ~95% of them have no search volume. Keyword tools are blind to how AI actually retrieves.
