GEO
5 posts
2026-07-08Galway or Dublin? What every AI engine says when you ask
Ask any AI engine 'Galway or Dublin?' and you get the same it-depends split verdict — Dublin for careers, Galway for lifestyle. Here's why, and the GEO lesson underneath.
2026-07-08Marmite vs Vegemite: what the AI actually says — and why it never picks a side
Ask an AI to choose between Marmite and Vegemite and it won't. It hedges on 'personal preference', flubs the B12 facts, and strips out the whole ethics-and-ownership story.
2026-07-07Does your brand show up in AI answers? How GEO works for Swedish companies
Four in ten Swedes use AI tools. When they ask about your industry, are you named? How GEO works for the Swedish market.
2026-06-29What people are actually doing to game AI answer engines - and what it reveals
Seeded Reddit threads, prompt injection, llms.txt, schema spam - we sorted every circulating 'AI search hack' into what's durable and what's one policy update from collapse. The signal underneath is the same thing real SEO always rewarded.
2026-04-23Stop optimising for keywords. Start optimising for sub-questions
Google's AI fans every query out into multiple sub-questions - and ~95% of them have no search volume at all. Keyword tools are structurally blind to how AI actually retrieves.