GEO
7 posts
2026-07-26AI Overviews reach France: what the CTR data predicts
Google switched on AI Overviews and AI Mode in France on July 22, 2026. International CTR data already shows what the arrival does to clicks.
2026-07-26ChatGPT Picks the Hotel: 70% of Italy's Hotels Invisible
One in three Italian travellers plans trips with AI, yet 70% of Italy's hotels are invisible to AI assistants. What hoteliers, agriturismi and B&Bs do now.
2026-07-08Galway or Dublin? What every AI engine says when you ask
Ask any AI engine 'Galway or Dublin?' and you get the same it-depends verdict — Dublin for careers, Galway for lifestyle. Here's the GEO lesson underneath.
2026-07-08Marmite vs Vegemite: why the AI never picks a side
Ask an AI to choose between Marmite and Vegemite and it won't. It hedges, flubs the B12 facts, and strips out the ethics-and-ownership story.
2026-07-07AI visibility for Swedish companies: how GEO works
Four in ten Swedes use AI tools. When they ask about your industry, are you named? How GEO works for the Swedish market.
2026-06-29What people actually do to game AI answer engines
Seeded Reddit threads, prompt injection, llms.txt, schema spam — we sorted every 'AI search hack' into what's durable and what's about to collapse.
2026-04-23Stop optimising for keywords — optimise for sub-questions
Google's AI fans every query into sub-questions — and ~95% of them have no search volume. Keyword tools are blind to how AI actually retrieves.
