Tag
Conversion
3 posts
2026-09-08AI shopping assistants sell. Your feed decides if you're in
AI-referred shoppers convert far better, but the channel is tiny and every programme runs on merchant feeds. What Google, OpenAI and Shopify actually read.
2026-07-26Swedish AI shopping traffic now converts better than Google
AI referral traffic to Swedish e-retailers grew 275% in a year, purchases 472%. Conversion beats Google. How to become the shop the AI recommends.
2026-03-12AI sends less traffic, but it's worth far more
ChatGPT referrals converted at 15.9% vs 1.76% for Google organic in one B2B study. But the evidence conflicts - here's the honest picture.
