Brand monitoring
5 posts
2026-07-08Marmite vs Vegemite: what the AI actually says — and why it never picks a side
Ask an AI to choose between Marmite and Vegemite and it won't. It hedges on 'personal preference', flubs the B12 facts, and strips out the whole ethics-and-ownership story.
2026-06-24Barry's vs Lyons: we asked the AI to settle the Great Irish Tea War
Lyons outsells Barry's on the shelf, but does the AI know that? We ran both Irish tea brands through Baseline mention scans and a head-to-head visibility report. Plus a live tracker that keeps watching.
2026-06-24Revolut vs Monzo: who does the AI recommend when you ask for the best bank?
Revolut wins the AI banking conversation on raw mentions and sentiment. So we ran both through Baseline mention scans and a head-to-head visibility report to find the one place Monzo's trust story still lands. Plus a live tracker that keeps watching.
2026-06-19Guinness vs Murphy's: what the LLMs actually say
Murphy's is the fastest-growing stout in Britain right now. We asked ChatGPT, Perplexity and Gemini whether they'd noticed - and wired up a live tracker to keep watching.
2026-05-07Most brands are losing AI citations and don't even know it
Only 14% of marketers track AI citations - while AI answers reshuffle 70% of the time and brand lists almost never repeat. Why citation monitoring is now table stakes.