Brand monitoring
11 posts
2026-09-0845% of Americans now ask AI for a local business
BrightLocal puts 45% of US adults on AI for local recommendations, up from 6%. What the engines actually cite, and what an Irish business does about it.
2026-09-08ChatGPT ads hit $1bn a year. They buy nothing in the answer
OpenAI's ad business passed a $1bn run rate in under 200 days. Four studies find the advertiser is almost never the brand the answer cites.
2026-09-08The EU just called ChatGPT a search engine
Brussels designated ChatGPT a Very Large Online Search Engine. On the Commission's own table it is now bigger than Bing. What that means for you.
2026-09-08Most AI citations never say your name
AI engines cite sources they never name and name brands they never link. Two studies disagree on the size. Measure both columns separately.
2026-07-25Ryanair vs Aer Lingus: what the AI engines say
Ryanair dominates the news cycle, yet ryanair.com was cited in just 2 of 18 AI-search runs. We ran both Irish airlines through a Baseline scan.
2026-07-13Why AI recommends your competitor - and how to change it
Ask ChatGPT for the best option in your category and it names a shortlist you might not be on. Where that shortlist comes from and how to get onto it.
2026-07-08Marmite vs Vegemite: why the AI never picks a side
Ask an AI to choose between Marmite and Vegemite and it won't. It hedges, flubs the B12 facts, and strips out the ethics-and-ownership story.
2026-06-24Barry's vs Lyons: asking the AI to settle the Irish tea war
Lyons outsells Barry's on the shelf - but does the AI know? We ran both tea brands through mention scans, a visibility report and a live tracker.
2026-06-24Revolut vs Monzo: who does the AI recommend?
Revolut wins the AI banking conversation on mentions and sentiment. We scanned both to find the one place Monzo's trust story still lands.
2026-06-19Guinness vs Murphy's: what the LLMs actually say
Murphy's is the fastest-growing stout in Britain. We asked ChatGPT, Perplexity and Gemini whether they'd noticed - with a live tracker watching.
2026-05-07Most brands are losing AI citations and don't even know it
Only 14% of marketers track AI citations, while AI answers reshuffle 70% of the time. Why citation monitoring is now table stakes.
