Tag

Brand monitoring

5 posts

Marmite vs Vegemite: why the AI never picks a side

Ask an AI to choose between Marmite and Vegemite and it won't. It hedges, flubs the B12 facts, and strips out the ethics-and-ownership story.

Lyons outsells Barry's on the shelf — but does the AI know? We ran both tea brands through mention scans, a visibility report and a live tracker.

Revolut wins the AI banking conversation on mentions and sentiment. We scanned both to find the one place Monzo's trust story still lands.

Murphy's is the fastest-growing stout in Britain. We asked ChatGPT, Perplexity and Gemini whether they'd noticed — with a live tracker watching.

Only 14% of marketers track AI citations, while AI answers reshuffle 70% of the time. Why citation monitoring is now table stakes.