Tag
Analytics
3 posts
2026-09-08Google gave every site an AI off switch. Don't use it.
Search Console now lets any site leave AI Overviews and AI Mode. The citation data says flipping it costs you clicks. Read the new report instead.
2026-07-25Google finally let you measure AI search
In June 2026 Google put AI search impressions in Search Console and let UK publishers opt out. Here is what changed and what to measure now.
2026-03-12AI sends less traffic, but it's worth far more
ChatGPT referrals converted at 15.9% vs 1.76% for Google organic in one B2B study. But the evidence conflicts - here's the honest picture.
