AI citations
8 posts
Most AI citations never say your name
AI engines cite sources they never name and name brands they never link. Two studies disagree on the size. Measure both columns separately.
44% of Irish people plan holidays with AI
A loveholidays survey puts 44% of Irish adults on AI for trip planning. We asked the engines who they name back, and followed every citation.
No review profile? A 1% AI citation rate
Seer's study of 804,491 AI answers, paid for by Trustpilot, puts brands with no review profile at a 1% citation rate. What the number really means.
What actually gets you cited in AI answers
We read the GEO studies. Quotations beat schema, llms.txt does nothing, and AI-written pages get cited fine. Ranked by how good the evidence really is.
19 AI citations for Dublin hotels, from six domains
We asked Google and ChatGPT for the best hotel in Dublin and followed every citation. Nineteen of them, six domains, fourteen pointing at Google Maps.
The AI citation supply chain you don't own
A handful of sites you don't own - Reddit, Wikipedia, YouTube - decide whether AI answers mention you. New 2026 data maps who feeds each engine.
Most brands are losing AI citations and don't even know it
Only 14% of marketers track AI citations, while AI answers reshuffle 70% of the time. Why citation monitoring is now table stakes.
You can rank #1 on Google and be invisible to AI
28.3% of ChatGPT's most-cited pages have zero Google visibility. Ranking and AI citation are diverging - here's the data.