Gabriel leads development at Baseline Labs, building the tools that
answer a question most businesses can't: when someone asks ChatGPT,
Perplexity or Gemini about your market, do you show up? He builds the
GEO tooling behind baselinelabs.ai — visibility reports, mention
tracking, schema infrastructure and the AI traffic tracker — and
writes The Baseline, where the data from those tools becomes the
evidence for what actually earns AI citations.
