Edit Active Competitors Template

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A template owns the question bank, the engine mix, and your competitor decisions. Runs of the same template ask the same questions, so share-of-voice trends are comparable - and every number carries a confidence interval built from paraphrase spread, not blind repeats.

Template details

Name

Description (optional)

Purpose

Business profile

Business name

Business description

Industry

Products / services (one per line)

Locale

Sets the market and language for the question bank, the engine calls, and the rival teardowns.

Engines

Every engine is asked every question in the bank. Spreading the same budget across more engines beats repeating prompts on one - engine diversity is what buys reliable numbers.

Question bank 0 / 50

8 buyer intents × 3 paraphrases from the profile above - added to the bank, never replacing questions you wrote.

Competitors

Inform this study - competitors discovered by scans of your own brand will be suggested on this study. Nothing is added without your confirmation.

Tracked - always benchmarked and eligible for teardown

Hidden - never shown as candidates (wrong-market matches, resellers)

You rarely need to fill these in - scans discover the competitor set from the answers themselves. Track or hide brands from the report view and the decisions land here.

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